2023 National Cherry Festival Guide |  Event Schedule, Parade Route, Things to Do, Maps, Parking, and Best Hotels Traverse City Michigan 


2023 National Cherry Festival Guide | By: Sherry Trautman | Travel-Mi.com | Updated February 1, 2023

Are you ready for one of the most highly anticipated, biggest Michigan summer festivals?

The Traverse City National Cherry Festival is July 1-8, 2023! 

More than 500,000 locals and visitors alike flock to Traverse City for the Festival every year! 

Chris and I love watching the thrilling airshow, indulging in a delicious pancake breakfast, waving at the passing colorful floats during the famous parade, shopping at the farmers markets, dining at local restaurants, rockin' at the concerts, cheering at the dog shows and of course, enjoying every minute of CHERRY EVERYTHING!


 

This National Cherry Festival Guide Below Will Cover:

  • Frequently Asked Questions
  • 2023 Event Schedule (Calendar of Events)
  • Event Map 


Additional Guide: Michigan Cherry Festival Tips, Where to Park, Shuttle, Incredible Hotels and Things to Do


  • Where to Park (with map)
  • Shuttle Information
  • Where to Stay (Best hotels close to the National Cherry Festival)
  • FUN Things to Do in Traverse City

Cherry Festival Frequently Asked Questions

Where is the Michigan Cherry Festival in Michigan? 

Traverse City Michigan! The majority of the events are at Open Space Park and the surrounding areas. We have a map of all areas below. 

Will There be an Air Show in 2023 at the Michigan Cherry Festival?

YES!! See the U.S. USAF Thunderbirds take to the skies!

Will there be any concerts in 2023?

YES!  Absolutely! See below!


Traverse City Cherry Festival Map of Events

See where the Cherry Festival events are located. Use Google Maps Cherry Festival Map so you can see where you are going while driving.


Traverse City National Cherry Festival Schedule of Events and Fun Things To Do in Northern Michigan!

Chris and I can't wait for this year's festival! I love CHERRY EVERYTHING!

  • Be sure to use the map above so you can easily find your events!
  • Events are subject to change without notice. We make every effort to keep info accurate as possible but please contact the National Cherry Festival if you have questions about the festival: (231) 947-4230


Friday, June 30, 2023 National Cherry Festival in Traverse City, Michigan

Old Town Classic Car Cruise, 5:00 PM Turtle Creek Casino. 

If you own a classic car, truck or motorcycle you will love this classic vehicle cruise! Classics meet at Turtle Creek Casino on the Friday before Festival and staging will begin at 5 pm. The cruise will leave Turtle Creek Casino at 6 pm.

U.S. Coast Guard Open Ramp, 5:30 p.m. - 8:00 p.m. U.S. Coast Guard Air Station Traverse City is hosting the National Cherry Festival Airshow aerial demonstration teams. Come and meet the members and demonstration teams participating in the Cherry Festival Airshow!

Location: USCG Air Station Traverse City



Saturday, July 1, 2023 National Cherry Festival in Traverse City, Michigan (Northern Michigan)


Sara Hardy's Farmers Market - Date: 7:30 AM - 12:00 PM, The Sara Hardy Downtown Farmers Market is a fantastic place to find fresh local vegetables, local products, baked goods, flowers and more!

Location: Old Town Parking Deck. 

Very Cherry Flying Pancake Breakfast - 8:00 AM - 11:00 AM. Get ready for a yummy breakfast with Chris Cake's pancakes in support of The Festival Foundation. 

Location: Open Space Park. 

Zumba By The Bay8:00 AM - 10:00 AM. Celebrate the Cherry Festival with a 2-hour, high-energy Zumba class led by Certified Instructor, Angie Pierce and other instructors from the area.

  • 8:00am - STRONG by Zumba
  • 8:45am - Zumba

Location: Open Space Park

Two Person Beach Volleyball - 9:00 AM. Get ready for the two-person tournaments on beach at West Grand Traverse Bay. Saturday's tournament will be Men and Women's play, with 18 teams per division. 

Team sign in begins at 8:15 a.m. to 8:30 a.m. with play beginning at 9:00 a.m. Registration opens on April 1, 2023.

Location: Traverse City West End Park Beach Volleyball Courts on Grandview Parkway

Cherry Farm Market - 10:00 AM - 10:00 PM Here is your chance to purchase juicy, incredibly flavorful local Traverse City cherry products!

Location: Open Space Park

Open Space Park (Main Festival Grounds),10:00 AM - 10:00 PM Main festival grounds located on West Grand Traverse Bay in Open Space Park.

Enjoy a slice of Grand Traverse Cherry Pie a la mode, grab lunch or dinner at the food stalls, shop everything Cherry at the Cherry Farmer's Market and shop for cute shirts, purses and fun Cherry Festival gifts/souvenirs at the souvenir tent.

Also there:

  • The Baby Comfort Station
  • First Aid Tent
  • Welcome Center
  • Lost and Found 
  • Other Festival necessitates

Go for the Gold! Pin Program, 10:00 AM - 10:00 PM. Open Space Park - Take home a festival keepsake! Commemorative pins are available for $5, with the possibility of winning one of the grand prizes. Commemorative pins will be needed to enter the beer tent. 

Kids Club! - 10:00 AM - 6:00 PM, The Cherry Kids Club is a fun space for free fun events for kids.

Location: Clinch Park

Official National Cherry Festival Souvenir Tent - 10:00 AM - 10:00 PM. We love the huge variety of vendors, souvenir shops and food choices at the Traverse City Cherry Festival.  You are bound to find SOMETHING cherry that you love! I grabbed a cute cherry tank top with cherry blossoms and some cherry marinade!  

Location: Open Space Park

Opening Ceremonies - 10:00 AM - 11:00 AM. Kick off the National Cherry Festival with speeches from the National Cherry Queen and the National Cherry Festival President along with other prominent figures of the Grand Traverse Region.

Location: Open Space Park

Arnold Amusements Midway 11:00 a.m. - 11 p.m. Corner of Grandview Parkway at Union Street.  Ride the Ferris Wheel for a great view of the festival, city and beach! Lots of rides and games! Fee for tickets and wristbands. 

Location: Corner of Grandview Parkway at Union Street

USAF Thunderbirds Souvenir Tent - 11:00 AM - 6:00 PM. Get your U.S. USAF Thunderbirds Souvenirs!

Location: Open Space Park

Beer Tent -12:00 PM - 10:00 PM Open Space Park (near the marina) Cool off with beer, wine and specialty cocktails. Must be 21 to enter the tent and have a commemorative pin.

Air Show!! 1:00 PM - 4:00 PM, Open Space Park! This is an air show you won't want to miss!  USAF Thunderbirds will take to the skies opening weekend July 1 and July 2, 2023

Location: Open Space Park

Adult Cherry Pit Spit Contest - 6:00 PM - 7:00 PM. This fun tradition continues!  

According to the Guinness Book of Records, the record distance for cherry spitting is 95 feet and 6.5 inches!  Can you can beat it?

Location: Open Space Park



Bike Racks at the Traverse City National Cherry FestivalBike Racks at the Traverse City National Cherry Festival

Sunday, July 2, 2023 National Cherry Festival in Traverse City, Michigan

TBD Consumers Energy's Very Cherry Porch Parade - Join the National Cherry Festival for Consumers Energy's Very Cherry Porch Parade! Celebrate cherries by decorating your porch, window or yard during National Cherry Festival Week. Be sure to register your display!

Yoga by the Bay, 8:30 AM - 9:30 AM, Fun for the whole family! All levels welcome to this FREE event. Check in at 8:00 am.

Location: Open Space Park, Free! 

Arts and Crafts Fair, 10:00 AM - 5:00 PM  Juried Arts and Crafts Fair in downtown Traverse City featuring more than 100 artists. Find fabulous hand-crafted art for you or gifts for loved ones!

Location: Grand Traverse Commons

Four Person Beach Volleyball Tournament - 9:00 AM. Sunday's tournament features Co-Ed Open (18 teams), Co-Ed Recreational (12 teams) and Open (6 teams) play. Registration Opens on April 1, 2023

Location: Traverse City West End Park Beach Volleyball Courts on Grandview Parkway.  

Cherry Farm Market - 10:00 AM - 10:00 PM Here is your chance to purchase juicy, incredibly flavorful local Traverse City cherry products!

Location: Open Space Park

Festival Open Space Park (Main Festival Grounds),10:00 AM - 10:00 PM Main festival grounds located on West Grand Traverse Bay in Open Space Park.

Enjoy a slice of Grand Traverse Cherry Pie a la mode, grab lunch or dinner at the food stalls, shop everything Cherry at the Cherry Farmer's Market and shop for cute shirts, purses and fun Cherry Festival gifts/souvenirs at the souvenir tent.

Also there:

  • The Baby Comfort Station
  • First Aid Tent
  • Welcome Center
  • Lost and Found 
  • Other Festival necessitates

Go for the Gold! Pin Program,  Open Space Park - Take home a festival keepsake! Commemorative pins are available for $5, with the possibility of winning one of the grand prizes. Commemorative pins will be needed to enter the beer tent.

Kids Club! - 10:00 AM - 6:00 PM, The Cherry Kids Club is a fun space for free fun events for kids.

Location: Clinch Park

Official National Cherry Festival Souvenir Tent - 10:00 AM - 10:00 PM. We love the souvenir tent, great places to get mugs, t-shirts, sweatshirts, purses and fun gifts to celebrate the Traverse City National Cherry Festival!

Location: Open Space Park

Arnold Amusements Midway 11:00 a.m. - 11 p.m. Corner of Grandview Parkway at Union Street.  Ride the Ferris Wheel for a great view of the festival, city and beach! Lots of rides and games! Fee for tickets and wristbands. 

Location: Corner of Grandview Parkway at Union Street

USAF Thunderbirds Souvenir Tent - 11:00 AM - 6:00 PM. Get your USAF Thunderbirds Souvenirs!

Location: Open Space Park

Beer Tent -12:00 PM - 10:00 PM Open Space Park (near the marina) Cool off with beer, wine and specialty cocktails. Must be 21 to enter the tent and have a commemorative pin.

Air Show!! 1:00 PM - 4:00 PM, Open Space Park! This is an air show you won't want to miss!  USAF Thunderbirds will take to the skies opening weekend July 1 and July 2, 2023

Location: Open Space Park

TBD Great American Picnic - 12:45 PM - 4:00 PM Come on out on Sunday, July 3rd for the ultimate Great American Picnic! Enjoy the USAF Thunderbirds perform over West Grand Traverse Bay while enjoying yummy cherry inspired picnic food. There will be outdoor games and fun for the whole family! Food is served from 1 pm to 3 pm.

Tickets On Sale!

Location: Hagerty Center 

TBD Indigo View Air Show - 1:00 PM - 4:00 PM

Overlooking the Grand Traverse West Bay in downtown Traverse City, the Hotel Indigo’s swank rooftop is a great spot to enjoy the magnificent USAF Thunderbirds airshow while enjoying sips and bites. Two beverage tickets are included with your meal. Garage Parking is available at this event through Hotel Indigo for $12/vehicle.

Tickets on sale!

Location: Hotel Indigo

Kids Cherry Teddy Bear Tea at the National Cherry Festival! - 3:30 PM - 5:00 PM. Bring your favorite bear and blanket for a fun filled afternoon in the park. Enjoy story telling, making a teddy bear craft, and an afternoon tea party! 

Location: F & M Park at Railroad & Washington Streets

Family Sand Sculpture Contest - 6:00 PM. Let's get on the beach! Can you win the the National Cherry Festival sand sculpture competition?  Perfect for families, groups and individuals ages 13 and up. Only items found on the beach may be used in the decoration of the sculpture with the exception of food coloring. FREE.

Location: Sunset Park Beach


Monday, July 3, 2023 National Cherry Festival in Traverse City, Michigan


TBD Consumers Energy's Very Cherry Porch Parade - Join the National Cherry Festival for Consumers Energy's Very Cherry Porch Parade! Celebrate cherries by decorating your porch, window or yard during National Cherry Festival Week. Be sure to register your display!

Kids Pet Show - 9:00 AM - 12:00 PM. Entries are open to "Live" pets, and kids 3 - 12 yrs of age. Animals must be under control by the participant.

Location: F & M Park at Railroad & Washington Streets

Cherry Farm Market - 10:00 AM - 10:00 PM Here is your chance to purchase juicy, incredibly flavorful local Traverse City cherry products!

Location: Open Space Park

Festival Open Space Park (Main Festival Grounds),10:00 AM - 10:00 PM Main festival grounds located on West Grand Traverse Bay in Open Space Park.

Enjoy a slice of Grand Traverse Cherry Pie a la mode, grab lunch or dinner at the food stalls, shop everything Cherry at the Cherry Farmer's Market and shop for cute shirts, purses and fun Cherry Festival gifts/souvenirs at the souvenir tent.

Also there:

  • The Baby Comfort Station
  • First Aid Tent
  • Welcome Center
  • Lost and Found 
  • Other Festival necessitates

Go for the Gold! Pin Program, 10 am-10 pm Open Space Park - Take home a festival keepsake! Commemorative pins are available for $5, with the possibility of winning one of the grand prizes. Commemorative pins will be needed to enter the beer tent.

Kids Club! - 10:00 AM - 6:00 PM, The Cherry Kids Club is a fun space for free fun events for kids. Ages 2-12.

Location: Clinch Park

Official National Cherry Festival Souvenir Tent - 10:00 AM - 10:00 PM. We love the souvenir tent, great places to get mugs, t-shirts, sweatshirts, purses and fun gifts to celebrate the Traverse City National Cherry Festival!

Location: Open Space Park

Orchard Tours and More! 10:00 am -1 pm. There will be educational exhibits, samples of cherry products, and tours of the farm. 4-H petting zoo and a 4H kids activity (No petting zoo on July 4th).

2023 Shuttle Schedule:

  • Departures from TC Tourism: 9:30am & 10:30am
  • Departures from MSU Orchard: 10:00 am, 11:00 am, noon

Location: Michigan State University Horticultural Research Station

Arnold Amusements Midway 11:00 a.m. - 11 p.m. Corner of Grandview Parkway at Union Street.  Ride the Ferris Wheel for a great view of the festival, city and beach! Lots of rides and games! Fee for tickets and wristbands. 

Location: Corner of Grandview Parkway at Union Street

Beer Tent -12:00 PM - 10:00 PM Open Space Park (near the marina) Cool off with beer, wine and specialty cocktails. Must be 21 to enter the tent and have a commemorative pin.

Kids Cherry Pie Eating Contest - 1:00 PM - 3:00 PM

The Kids Cherry Pie Eating Contest is fun for all children to enjoy. Age classifications from pre-school to 12 years old. Please arrive 15 minutes early to register.

Location: F & M Park at Railroad & Washington Streets.

Adult Cherry Pie Eating Contest - 5:00 PM - 6:00 PM

Do you have what it takes to win? Dive into a slice of cherry pie and so who finishes first!  Prizes awarded. Free registration will open 30 minutes prior to event at stage, no fee required.

Location: Lay's Cherry Blast Stage, Open Space Park

Adult Cherry Pit Spit Contest - 6:00 PM - 7:00 PM. This fun tradition continues!  

Location: Open Space Park


  • There is a free bike valet so you can ride your bike to the festival and park it without worry!
Traverse City National Cherry FestivalTraverse City National Cherry Festival

Tuesday, July 4, 2023 National Cherry Festival in Traverse City, Michigan-FIREWORKS! A Local and Visitors Favorite!


TBD Consumers Energy's Very Cherry Porch Parade - Join the National Cherry Festival for Consumers Energy's Very Cherry Porch Parade! Celebrate cherries by decorating your porch, window or yard during National Cherry Festival Week. Be sure to register your display!

Cherry Farm Market - 10:00 AM - 10:00 PM Here is your chance to purchase juicy, incredibly flavorful local Traverse City cherry products!

Location: Open Space Park

Festival Open Space Park (Main Festival Grounds),10:00 AM - 10:00 PM Main festival grounds located on West Grand Traverse Bay in Open Space Park.

Enjoy a slice of Grand Traverse Cherry Pie a la mode, grab lunch or dinner at the food stalls, shop everything Cherry at the Cherry Farmer's Market and shop for cute shirts, purses and fun Cherry Festival gifts/souvenirs at the souvenir tent.

Also there:

  • The Baby Comfort Station
  • First Aid Tent
  • Welcome Center
  • Lost and Found 
  • Other Festival necessitates

Go for the Gold! Pin Program,  Open Space Park - Take home a festival keepsake! Commemorative pins are available for $5, with the possibility of winning one of the grand prizes. Commemorative pins will be needed to enter the beer tent.

Hole-In-One - 10 am - 5 pm. 

Just $5 for 3 shots with a daily prize for the closest to the pin. July 4-7, 2023. Qualifiers will return to X-Golf on Saturday, July 8, 2023 at 9 am for a chance to win $50,000! Are you feeling lucky?

Location: X-Golf Traverse City

Kids Club! - 10:00 AM - 6:00 PM, The Cherry Kids Club is a fun space for free fun events for kids.

Location: Clinch Park

Official National Cherry Festival Souvenir Tent - 10:00 AM - 10:00 PM. We love the souvenir tent, great places to get mugs, t-shirts, sweatshirts, purses and fun gifts to celebrate the Traverse City National Cherry Festival!

Location: Open Space Park

Orchard Tours and More! 10:00 am -1 pm. There will be educational exhibits, samples of cherry products, and tours of the farm. 4-H petting zoo and a 4H kids activity (No petting zoo on July 4th).

2023 Shuttle Schedule:

  • Departures from TC Tourism: 9:30am & 10:30am
  • Departures from MSU Orchard: 10:00 am, 11:00 am, noon

Location: Michigan State University Horticultural Research Station

Arnold Amusements Midway 11:00 a.m. - 11 p.m. Corner of Grandview Parkway at Union Street.  Ride the Ferris Wheel for a great view of the festival, city and beach! Lots of rides and games! Fee for tickets and wristbands. 

Location: Corner of Grandview Parkway at Union Street

Beer Tent -12:00 PM - 10:00 PM Open Space Park (near the marina) Cool off with beer, wine and specialty cocktails. Must be 21 to enter the tent and have a commemorative pin.

Kids Cherry Pie Eating Contest - 1:00 PM - 3:00 PM

The Kids Cherry Pie Eating Contest is fun for all children to enjoy. Age classifications from pre-school to 12 years old. Please arrive 15 minutes early to register.

Location: F & M Park at Railroad & Washington Streets.

4th of July Fireworks - 10:30 PM. The Traverse City Boom Boom Club puts on one heck of a show!

Location: Open Space Park


Wednesday, July 5, 2023 National Cherry Festival in Traverse City, Michigan


TBD Consumers Energy's Very Cherry Porch Parade - Join the National Cherry Festival for Consumers Energy's Very Cherry Porch Parade! Celebrate cherries by decorating your porch, window or yard during National Cherry Festival Week. Be sure to register your display!

Sara Hardy's Farmers Market -Date: 7:30 AM - 12:00 PM, The Sara Hardy Downtown Farmers Market is a fantastic place to find fresh local vegetables, local products, baked goods, flowers and more!

Location: Old Town Parking Deck. 

Fun and Games for Special Cherry Kids - 9:00 AM

Come on out for a morning with games and festival activities with a focus on inclusion for children and individuals with physical and developmental disabilities. There will be fun games, art activities, face painting, and a chance to see and visit with Super Cherry and the Queen and Court. Amusement rides will have slower speeds and help with loading and unloading hosted by the Arnold Family.

Location: Open Space Park

Cherry Farm Market - 10:00 AM - 10:00 PM Here is your chance to purchase juicy, incredibly flavorful local Traverse City cherry products!

Location: Open Space Park

Festival Open Space Park (Main Festival Grounds),10:00 AM - 10:00 PM Main festival grounds located on West Grand Traverse Bay in Open Space Park.

Enjoy a slice of Grand Traverse Cherry Pie a la mode, grab lunch or dinner at the food stalls, shop everything Cherry at the Cherry Farmer's Market and shop for cute shirts, purses and fun Cherry Festival gifts/souvenirs at the souvenir tent.

Also there:

  • The Baby Comfort Station
  • First Aid Tent
  • Welcome Center
  • Lost and Found 
  • Other Festival necessitates

Go for the Gold! Pin Program,  Open Space Park - Take home a festival keepsake! Commemorative pins are available for $5, with the possibility of winning one of the grand prizes. Commemorative pins will be needed to enter the beer tent.

Hole-In-One - 10 am - 5 pm. 

Just $5 for 3 shots with a daily prize for the closest to the pin. July 4-7, 2023. Qualifiers will return to X-Golf on Saturday, July 8, 2023 at 9 am for a chance to win $50,000! Are you feeling lucky?

Location: X-Golf Traverse City

Kids Club! - 10:00 AM - 6:00 PM, The Cherry Kids Club is a fun space for free fun events for kids.

Location: Clinch Park

Official National Cherry Festival Souvenir Tent - 10:00 AM - 10:00 PM. We love the souvenir tent, great places to get mugs, t-shirts, sweatshirts, purses and fun gifts to celebrate the Traverse City National Cherry Festival!

Location: Open Space Park

Orchard Tours and More! 10:00 am -1 pm. There will be educational exhibits, samples of cherry products, and tours of the farm. 4-H petting zoo and a 4H kids activity (No petting zoo on July 4th).

2023 Shuttle Schedule:

  • Departures from TC Tourism: 9:30am & 10:30am
  • Departures from MSU Orchard: 10:00 am, 11:00 am, noon

Location: Michigan State University Horticultural Research Station

Beer Tent -12:00 PM - 10:00 PM Open Space Park (near the marina) Cool off with beer, wine and specialty cocktails. Must be 21 to enter the tent and have a commemorative pin.

Arnold Amusements Midway 12:30 p.m. - 11 p.m. Corner of Grandview Parkway at Union Street.  Ride the Ferris Wheel for a great view of the festival, city and beach! Lots of rides and games! Fee for tickets and wristbands. 

Location: Corner of Grandview Parkway at Union Street

Cherry Industry Program and Awards-2:00 PM - 2:30 PM 

Cherry industry information is presented in this program, bringing industry leaders, Festival officials and the National Cherry Queen and her court together.

Location: Michigan State University Horticultural Research Station

Adult Cherry Pie Eating Contest - 5:00 PM - 6:00 PM Do you have what it takes to win? Dive into a slice of cherry pie and so who finishes first!  Prizes awarded. Free registration will open 30 minutes prior to event at stage, no fee required.

Location: Lay's Cherry Blast Stage, Open Space Park

Adult Cherry Pit Spit Contest - 6:00 PM - 7:00 PM. This fun tradition continues!  

Location: Open Space Park


Thursday, July 6, 2023 National Cherry Festival in Traverse City, Michigan

TBD Consumers Energy's Very Cherry Porch Parade - Join the National Cherry Festival for Consumers Energy's Very Cherry Porch Parade! Celebrate cherries by decorating your porch, window or yard during National Cherry Festival Week. Be sure to register your display!

Cherry Farm Market - 10:00 AM - 10:00 PM Here is your chance to purchase juicy, incredibly flavorful local Traverse City cherry products!

Location: Open Space Park

Cherry Pie Make & Bake, 10:00 a.m. Kids from 2-12 years old learn to make a mini Cherry Crumb Pie (National Cherry Festival's Signature Pie!) from the bakers at Grand Traverse Pie Company. After kids make the pie, it will be baked on site or you can take it home to bake. This event is scheduled on a first come first served basis with on-site registration opening up at 9:00am. Please arrive early to sign up for your time slot! A $3 donation to benefit the Traverse Bay Children's Advocacy Center is suggested.

Location: Open Space Park

Open Space Park (Main Festival Grounds),10:00 AM - 10:00 PM Main festival grounds located on West Grand Traverse Bay in Open Space Park.

Enjoy a slice of Grand Traverse Cherry Pie a la mode, grab lunch or dinner at the food stalls, shop everything Cherry at the Cherry Farmer's Market and shop for cute shirts, purses and fun Cherry Festival gifts/souvenirs at the souvenir tent.

Also there:

  • The Baby Comfort Station
  • First Aid Tent
  • Welcome Center
  • Lost and Found 
  • Other Festival necessitates

Go for the Gold! Pin Program,  Open Space Park - Take home a festival keepsake! Commemorative pins are available for $5, with the possibility of winning one of the grand prizes. Commemorative pins will be needed to enter the beer tent.

Hole-In-One - 10 am - 5 pm. 

Just $5 for 3 shots with a daily prize for the closest to the pin. July 4-7, 2023. Qualifiers will return to X-Golf on Saturday, July 8, 2023 at 9 am for a chance to win $50,000! Are you feeling lucky?

Location: X-Golf Traverse City

Kids Club! - 10:00 AM - 6:00 PM, The Cherry Kids Club is a fun space for free fun events for kids.

Location: Clinch Park

Official National Cherry Festival Souvenir Tent - 10:00 AM - 10:00 PM. We love the souvenir tent, great places to get mugs, t-shirts, sweatshirts, purses and fun gifts to celebrate the Traverse City National Cherry Festival!

Location: Open Space Park

Orchard Tours and More! 10:00 am -1 pm. There will be educational exhibits, samples of cherry products, and tours of the farm. 4-H petting zoo and a 4H kids activity (No petting zoo on July 4th).

2023 Shuttle Schedule:

  • Departures from TC Tourism: 9:30am & 10:30am
  • Departures from MSU Orchard: 10:00 am, 11:00 am, noon

Location: Michigan State University Horticultural Research Station

Ultimate Air Dogs - 11:00 am, 1:00 pm, 3:00 pm and 5:00 pm. See the incredible competition featuring nearly 100 dogs and their owner/trainers competing for advancement! 

Preregistration is required to participate. FREE to view.

Location: Open Space Park

Arnold Amusements Midway 11:00 a.m. - 11 p.m. Corner of Grandview Parkway at Union Street.  Ride the Ferris Wheel for a great view of the festival, city and beach! Lots of rides and games! Fee for tickets and wristbands. 

Location: Corner of Grandview Parkway at Union Street

Beer Tent -12:00 PM - 10:00 PM Open Space Park (near the marina) Cool off with beer, wine and specialty cocktails. Must be 21 to enter the tent and have a commemorative pin.

Location: Open Space Park

Kids Cherry Pie Eating Contest - 1:00 PM - 3:00 PM. The Kids Cherry Pie Eating Contest is fun for all children to enjoy. Age classifications from pre-school to 12 years old. Please arrive 15 minutes early to register.

Location: F & M Park at Railroad & Washington Streets.

Cherry Mile - 5:30 pm. - 7:30 pm. Watch your friends and family compete for the fastest mile time.

The ‘Cherry Mile’ presented by the Traverse City Track Club will be a fast paced competition of high school runners and will offer an ‘Open Mile’ for runners in the community.

Registration and more info coming soon.

Location: Traverse City Central Track

Cherry Kids Fun Run - 6:00 PM. The Cherry Kids Fun Run is a one mile Fun Run race! The Cherry Kids Fun Run returns to Front Street prior to the Consumer Energy Community Parade. Each child participant receives a medal and t-shirt. This run is open to all ages. The fee is $10.

Registration opens: TBD

Location: Central Grade School

CONCERT: Country Music Artist, Jordan Davis, July 6, 2023, 6:00 PM - 10:30 PM. 

Most recently, Davis wrote and released his 8 song EP Buy Dirt, whose title track became one of the Top streamed country songs of all time earning him 4 ACM nominations, Song of the Year, and CMA nomination for Musical Event of the Year.

Location: Pepsi Bay Side Music Stage 

Tickets: Grab your tickets! On Sale NOW! Cost: $45.00 - $170.00

Consumers Energy Community Royale Parade6:30 PM. See the Traverse City Festival parade route in the map below. Front to Union to 7th Streets. (See our map)


Friday, July 7, 2023 National Cherry Festival in Traverse City, Michigan

TBD Consumers Energy's Very Cherry Porch Parade - Join the National Cherry Festival for Consumers Energy's Very Cherry Porch Parade! Celebrate cherries by decorating your porch, window or yard during National Cherry Festival Week. Be sure to register your display!

Cherry Golf Scramble - 8:30 AM. Enjoy incredible golf at Grand Traverse Resort and Spa, one of the Midwest’s top resorts. This is a two-person, 18-hole scramble on Spruce Run. Start at 8:30 a.m. Prizes awarded.

Special Cherry Festival rate available. Proper golf attire is required. Register in advance.

Location: Grand Traverse Resort and Spa

Kids Sand Sculpture Contest - 9:00 AM. A fun day on the beach with competitions for all ages (age divisions) and groups. Age divisions are ages 3 to 5 (9 a.m. to 9:45 a.m.), Ages 6 to 8 (9:15 a.m. to 10:00 a.m.), Ages 9 to 12 (10:15 a.m. to 11:15 a.m.), Groups with ages 3 to 12 (10:30 a.m. to noon).

Be sure to pre-register. Can only decorate with beach found items, like shells with the exception of food coloring. FREE.

Location: Sunset Park Beach

Cherry Farm Market - 10:00 AM - 10:00 PM Here is your chance to purchase juicy, incredibly flavorful local Traverse City cherry products!

Location: Open Space Park

Diaper Derby & Toddler Trot - 10:00 AM

Fun for the smallest Cherry Festival attendees! There will be silly, fun filled competitions of baby crawling and toddler trotting. Register at 9 am and the first race will start at 10 am! Open to children 3 and under.

Location: F & M Park at Railroad & Washington Streets

DTE Energy Day - 10:00 AM - 6:00 PM. Learn what you can do to save energy and money! Play games and win prizes for all ages.

Location: Open Space Park

Open Space Park (Main Festival Grounds),10:00 AM - 10:00 PM Main festival grounds located on West Grand Traverse Bay in Open Space Park.

Enjoy a slice of Grand Traverse Cherry Pie a la mode, grab lunch or dinner at the food stalls, shop everything Cherry at the Cherry Farmer's Market and shop for cute shirts, purses and fun Cherry Festival gifts/souvenirs at the souvenir tent.

Also there:

  • The Baby Comfort Station
  • First Aid Tent
  • Welcome Center
  • Lost and Found 
  • Other Festival necessitates

Go for the Gold! Pin Program,  Open Space Park - Take home a festival keepsake! Commemorative pins are available for $5, with the possibility of winning one of the grand prizes. Commemorative pins will be needed to enter the beer tent.

Hole-In-One - 10 am - 5 pm. 

Just $5 for 3 shots with a daily prize for the closest to the pin. July 4-7, 2023. Qualifiers will return to X-Golf on Saturday, July 8, 2023 at 9 am for a chance to win $50,000! Are you feeling lucky?

Location: X-Golf Traverse City

Kids Club! - 10:00 AM - 6:00 PM, The Cherry Kids Club is a fun space for free fun events for kids.

Location: Clinch Park

Official National Cherry Festival Souvenir Tent - 10:00 AM - 10:00 PM. We love the souvenir tent, great places to get mugs, t-shirts, sweatshirts, purses and fun gifts to celebrate the Traverse City National Cherry Festival!

Location: Open Space Park

Orchard Tours and More! 10:00 am -1 pm. There will be educational exhibits, samples of cherry products, and tours of the farm. 4-H petting zoo and a 4H kids activity (No petting zoo on July 4th).

2023 Shuttle Schedule:

  • Departures from TC Tourism: 9:30am & 10:30am
  • Departures from MSU Orchard: 10:00 am, 11:00 am, noon

Location: Michigan State University Horticultural Research Station

Arnold Amusements Midway 11:00 a.m. - 11 p.m. Corner of Grandview Parkway at Union Street.  Ride the Ferris Wheel for a great view of the festival, city and beach! Lots of rides and games! Fee for tickets and wristbands. 

Location: Corner of Grandview Parkway at Union Street

Ultimate Air Dogs - 11:00 am, 1:00 pm, 3:00 pm. See the incredible competition featuring nearly 100 dogs and their owner/trainers competing for advancement! 

Preregistration is required to participate. FREE to view.

Location: Open Space Park

Beer Tent -12:00 PM - 10:00 PM Open Space Park (near the marina) Cool off with beer, wine and specialty cocktails. Must be 21 to enter the tent and have a commemorative pin.

Kids Chalk Art, 1:00 pm - 3:00 pm. Bring your artistic ability to create a picture or two with chalk. Chalk is provided and it's free to create your art!

Location: Open Space Park.

Kids Cherry Pie Eating Contest - 1:00 PM - 3:00 PM

The Kids Cherry Pie Eating Contest is fun for all children to enjoy. Age classifications from pre-school to 12 years old. Please arrive 15 minutes early to register.

Location: F & M Park at Railroad & Washington Streets.

Meijer Festival of Races - 3:00 pm. - 7:00 pm. Priority Health 5k, the Michigan Planners 10k, the Michigan Planners McKinley Challenge 15k or the Michigan Planners Half Marathon. 

Sign up early and save money on your registration. Price increases after February 28, 2023.

Location: Traverse City Central High School

Adult Cherry Pie Eating Contest - 5:00 PM - 6:00 PM

Do you have what it takes to win? Dive into a slice of cherry pie and so who finishes first!  Prizes awarded. Free registration will open 30 minutes prior to event at stage, no fee required.

Location: Lay's Cherry Blast Stage, Open Space Park

Queen's Coronation - 5:30 PM - 8:00 p.m. Meet the four candidates competing to be the new 2023/2024 National Cherry Queen! Doors open at 5:00 p.m. with heavy hors d'oeuvres and cash bar. Crowning of the National Cherry Queen will be announced at 7:30 p.m.

Location: Hagerty Center at Northwestern Michigan College Maritime Academy

Adult Cherry Pit Spit Contest - 6:00 PM - 7:00 PM. This fun tradition continues!  

Location: Open Space Park

CONCERT! Chicago - July 7, 2023, 6:00 PM - 10:30 PM. Chicago is considered one of the most important bands in music since the dawn of the rock and roll era. Chicago is the highest charting American band in Billboard Magazine's Top 125 Artists Of All Time. 

Location: Pepsi Bay Side Music Stage presented by Blue Cross Blue of Michigan.

Buy Tickets for Chicago!


Saturday, July 8, 2023 National Cherry Festival in Traverse City, Michigan

TBD Consumers Energy's Very Cherry Porch Parade - Join the National Cherry Festival for Consumers Energy's Very Cherry Porch Parade! Celebrate cherries by decorating your porch, window or yard during National Cherry Festival Week. Be sure to register your display!

Meijer Festival of Races - Packet Pick Up & Onsite Registration  5:30 AM - 6:30 AM, race begins at 7:00 am. Pick up your packet at Traverse City Central High School's cafeteria. Sign up early and save money on your registration.

Run with thousands of like-minded athletes! Enjoy views of Grand Traverse Bay as you push yourself to the finish line with thousands of fans cheering you on!

Location: Traverse City Central High School

Sara Hardy's Farmers Market -Date: 7:30 AM - 12:00 PM, The Sara Hardy Downtown Farmers Market is a fantastic place to find fresh local vegetables, local products, baked goods, flowers and more!

Location: Old Town Parking Deck. 

Hole-in-One: Qualifiers will return to X-Golf on Saturday July 8, 2023 at 9:00 am for a chance to win $50,000!

Location: X-Golf

Cherry Farm Market - 10:00 AM - 10:00 PM Here is your chance to purchase juicy, incredibly flavorful local Traverse City cherry products!

Location: Open Space Park

Open Space Park (Main Festival Grounds),10:00 AM - 10:00 PM Main festival grounds located on West Grand Traverse Bay in Open Space Park.

Enjoy a slice of Grand Traverse Cherry Pie a la mode, grab lunch or dinner at the food stalls, shop everything Cherry at the Cherry Farmer's Market and shop for cute shirts, purses and fun Cherry Festival gifts/souvenirs at the souvenir tent.

Also there:

  • The Baby Comfort Station
  • First Aid Tent
  • Welcome Center
  • Lost and Found 
  • Other Festival necessitates

Go for the Gold! Pin Program,  Open Space Park - Take home a festival keepsake! Commemorative pins are available for $5, with the possibility of winning one of the grand prizes. Commemorative pins will be needed to enter the beer tent.

Kids Club! - 10:00 AM - 6:00 PM, The Cherry Kids Club is a fun space for free fun events for kids.

Location: Clinch Park

Official National Cherry Festival Souvenir Tent - 10:00 AM - 10:00 PM. We love the souvenir tent, great places to get mugs, t-shirts, sweatshirts, purses and fun gifts to celebrate the Traverse City National Cherry Festival!

Location: Open Space Park

Ultimate Air Dogs - 10:00 am, 12:00 pm and 2:00 pm. See the incredible competition featuring nearly 100 dogs and their owner/trainers competing for advancement! 

Preregistration is required to participate. FREE to view.

Location: Open Space Park

Festival Finale Fireworks - 10:30 p.m 

Location: West Grand Traverse Bay

Arnold Amusements Midway 11:00 a.m. - 11:00 p.m. Corner of Grandview Parkway at Union Street.  Ride the Ferris Wheel for a great view of the festival, city and beach! Lots of rides and games! Fee for tickets and wristbands. 

Location: Corner of Grandview Parkway at Union Street

DTE Energy Foundation Cherry Royale Parade - 11:15 AM - 1:00 PM

See royalty, marching bands, Prince and Princess floats, clowns, specialty entries and much more! Wheelchair access on the corner of 6th and Union Street. Watch the parade live on UpNorthTV channel 189.

Location: Front St to Union Street to 13th Street

Beer Tent -12:00 PM - 10:00 PM Open Space Park (near the marina) Cool off with beer, wine and specialty cocktails. Must be 21 to enter the tent and have a commemorative pin.


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What city in Michigan hosts the National Cherry Festival every year? Not rated yet
We just heard about the Cherry Festival in Michigan from our neighbors last night. It sounds fun and might be a great Michigan road trip! Please send …

What is the Cherry Festival in Traverse City Michigan? Not rated yet
Hi! We are new to Michigan, just moved here from Boston. Any info you have, we would love to learn about this fun Cherry Festival! Answer Hi Nordeen! …

Will the Blue Angels be at the Cherry Festival this year? Not rated yet
Hi! Just wondering if you have the inside track about the Blue Angels, would love to see them at the Cherry Festival in Traverse. Thanks! Steven …

When and where is the Cherry Festival in Michigan? Not rated yet
Hi! We were wondering if you have info on the Cherry Festival this year? Thank you! Answer Hi Todd! The National Cherry Festival is held …

Where to Park at the Traverse City Michigan Cherry Festival? Not rated yet
We are betting it is crazy down there at the cherry festival, where should we park? Thanks! Answer Hi Al! The Traverse City National Cherry …

Where is the Cherry Festival in Michigan? Not rated yet
Hi! Where is the National Cherry Festival location in Traverse City? Answer Hi Sam! The Traverse City National Cherry Festival is held at Open …

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